The crowdfunding platform is looking to capitalize on its followers to take on a new kind of investing

Thanks to President Obama’s 2012 JOBS Act, more than 80 years of restrictions on capital investments in startups were reversed. Now startups can raise up to $1 million in capital in a 12-month period, allowing the majority of Americans to invest up to $2,000 per year. In response to this shift, Indiegogo, one of the largest and most popular rewards-based crowdfunding platforms recently announced that project backers will be able to make equity investments.

Indiegogo is the largest crowdfunding platform to enter the equity space. Entrepreneurs and techies have used the Indiegogo platform for the past eight years to collectively raise more than $1 billion from 8 million backers. The hugely popular crowdfunding behemoth will be partnering with MicroVentures to become the leader of the equity crowdfunding space by leveraging its base of more than 15 million visitors per month.

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