PR company Dentsu creates pumpkin-themed designs to encourage cleaner streets

Halloween is an increasingly popular holiday around the world, including Japan. Taking advantage of the popularity of the spooky aesthetic, advertising company Dentsu created jack-o-lantern trash bags to encourage its citizens to keep the streets clean.

The orange and black bags were handed out to different volunteer organizations who distributed them at train stations. The volunteers urged people to pick up garbage whenever they saw it on the streets. When they filled up the bag, they were given specific places where they could drop the bags off. The accumulated bags look like a festive pile of Halloween carved pumpkins. In this way, the streets are cleaned from the holiday's festivities and turned garbage into works of art. The project even won the Awareness Improvement for Individuals and Public award at the G-Mark Good Design 2016 Awards.

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