Ichiran, a popular chain of ramen establishments, has opened its first U.S. location where diners focus solely on their food

When eating alone at a restaurant, people often turn to the refuge of their phones or a book. In Ichiran, a ramen restaurant chain, everyone eats alone for a more meditative dining experience. The brand just opened its first U.S. location.

At Ichiran, every customer sits in a isolated booth on a stool, with no distractions of any kind. In fact, there is no interaction with the waitstaff: customers simply check off what they want to eat, including type of noodle, broth and toppings, press a call button and wait for their ramen to be served. Customers also seat themselves, meaning there is no interaction with a host, either. This culinary philosophy is known as low-interaction dining and is meant to have the customer focus entirely on the food they're eating. The company opened a 24-hour location in Bushwick, a neighborhood in Brooklyn, and follows the same rules as all of its other locations.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in