Kickstarter Live Lets Creators Stream Straight To Their Backers

Kickstarter Live Lets Creators Stream Straight To Their Backers

The platform helps develop a closer connection between makers and those funding a project

Ido Lechner, Home Editor
  • 11 november 2016

Looking to further the intimacy between creator and community, crowdfunding startup Kickstarter recently launched Kickstarter Live, which, as the name suggests, will allow hosts to live stream content directly on their product page to fans across the globe. The real-time feature positions the company as one of many in recent months to ride the live video wave (think: Facebook, YouTube, Twitter), and will enable teams to show off the progress that they’ve made, provide ‘flash’ announcements or engage with their audience directly.

While other players experimenting with the option to ‘go live’ are predominantly within the social media category, Kickstarter’s endeavors are meant less so to broadcast one’s image and more so to facilitate a warmer relationship between backers and creators. To get alerts when creators go live, simply follow Kickstarter on Facebook or Twitter.

From musicians releasing their EPs and underwater drones, to clothing produced by incarcerated women, Kickstarter has worked in secrecy for several months to ensure the launch of this new feature is met with open arms. As the primary innovator within the crowdfunding space, the move toward broadcasting hopes to get more people to back projects featured on the website by offering a direct line from business to consumer.

Kickstarter Live

+Kickstarter Live
+Media & Publishing

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