Kickstarter Live Lets Creators Stream Straight To Their Backers
The platform helps develop a closer connection between makers and those funding a project
Looking to further the intimacy between creator and community, crowdfunding startup Kickstarter recently launched Kickstarter Live, which, as the name suggests, will allow hosts to live stream content directly on their product page to fans across the globe. The real-time feature positions the company as one of many in recent months to ride the live video wave (think: Facebook, YouTube, Twitter), and will enable teams to show off the progress that they’ve made, provide ‘flash’ announcements or engage with their audience directly.
While other players experimenting with the option to ‘go live’ are predominantly within the social media category, Kickstarter’s endeavors are meant less so to broadcast one’s image and more so to facilitate a warmer relationship between backers and creators. To get alerts when creators go live, simply follow Kickstarter on Facebook or Twitter.
From musicians releasing their EPs and underwater drones, to clothing produced by incarcerated women, Kickstarter has worked in secrecy for several months to ensure the launch of this new feature is met with open arms. As the primary innovator within the crowdfunding space, the move toward broadcasting hopes to get more people to back projects featured on the website by offering a direct line from business to consumer.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.