In Brief

The platform helps develop a closer connection between makers and those funding a project

Looking to further the intimacy between creator and community, crowdfunding startup Kickstarter recently launched Kickstarter Live, which, as the name suggests, will allow hosts to live stream content directly on their product page to fans across the globe. The real-time feature positions the company as one of many in recent months to ride the live video wave (think: Facebook, YouTube, Twitter), and will enable teams to show off the progress that they’ve made, provide ‘flash’ announcements or engage with their audience directly.

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