The imaginative creations were integrated in the streets to create some extraordinary photos

In his latest project LEGO outside LEGOLAND, Italian photographer Domenico Franco has taken LEGO vehicles out of their usual habitat and placed them throughout Rome.

The city landscape is transformed with a series of LEGO creations including a yellow tractor trailer, a police helicopter, a camper van and even a Lamborghini Gallardo. Seamlessly integrating LEGO vehicles into the most unlikely urban settings, Franco poses the question, “How many among us wouldn't wish to land a helicopter right beside the Colosseum?”

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in