US retailers are starting to capitalize on VR to tap into the retail market in China

Convinced Cyber Monday is the biggest shopping day of the year? Think again! Singles’ Day (or Guanggun Jie)—the quirky holiday for young people in China to celebrate that they are single—gives it a run for its money. Thanks to Chinese e-commerce behemoth Alibaba, the holiday has grown into the world’s largest online shopping day with sales topping $17.8 billion this year. Anxious to get a share of the sales, U.S. fashion retailer Macy’s jumped onto Singles’ Day this year by partnering with Alibaba to create a virtual shopping experiences.

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