menu

Mercedes-Benz Unveils Its First Luxury Pickup Truck

Mercedes-Benz Unveils Its First Luxury Pickup Truck
Automotive

The auto brand hopes to capitalize on the growing market for premium utility vehicles

Jennifer Passas
  • 7 november 2016

Pickup truck sales surged in the first quarter of 2016, which left many auto manufacturers scrambling to keep up with the demand. While pickup truck sales have dipped slightly, Mercedes-Benz is banking on the popularity of luxury pickup trucks to be a long-lasting trend with the release of its first luxury pickup truck. With well over a century in the car business, Mercedes-Benz unveiled its first luxury pickup truck late last month. The midsize truck comes with permanent all-wheel drive and high-torque V6 engines, and is set to be available in Europe, South America and Australia in late 2017. The sleek pickup called the X-Class, is hoping to set new standards in a growing auto segment.

Access this article for free
Fill in your email address below and we’ll get you signed up for 30-day access to our content and newsletters.
Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.