The auto brand hopes to capitalize on the growing market for premium utility vehicles

Pickup truck sales surged in the first quarter of 2016, which left many auto manufacturers scrambling to keep up with the demand. While pickup truck sales have dipped slightly, Mercedes-Benz is banking on the popularity of luxury pickup trucks to be a long-lasting trend with the release of its first luxury pickup truck. With well over a century in the car business, Mercedes-Benz unveiled its first luxury pickup truck late last month. The midsize truck comes with permanent all-wheel drive and high-torque V6 engines, and is set to be available in Europe, South America and Australia in late 2017. The sleek pickup called the X-Class, is hoping to set new standards in a growing auto segment.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in