Look Inside Mercedes-Benz’s New Electric Mobility Brand: Generation EQ

Look Inside Mercedes-Benz’s New Electric Mobility Brand: Generation EQ

The separate entity aims to simplify the identification of Mercedes EV products to customers

Dave Pinter, PSFK
  • 4 november 2016

Mercedes-Benz announced the creation of a separate electric mobility brand called EQ, or “Electric Intelligence.” The new brand will contain a range of products and services spanning vehicles, charging stations and home energy storage devices. The launch of the brand coincides with the debut of the “Generation EQ” concept vehicle at the 2016 Paris Auto Show.

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