The Color Binoculars app augments hues to bring a new perception for difficult combinations

A new iOS app has been designed to help the 300 million people who are affected by colorblindness worldwide. Color Binoculars is an app created by two Microsoft engineers, Tom Overton and Tingting Zhu as part of the company's Garage program.

Color Binoculars acts as an augmented reality app and uses the phone camera to adjust hues in images so that colorblind people can distinguish between difficult color combinations such as red and green, and blue and yellow.

The app makes certain colors brighter and others darker so that the difference is more obvious. Thanks to the app, it allows people to differentiate between colors that they normally wouldn't be able to single out.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in