Nike’s New Store Looks To Revolutionize The In-Store Experience
The SoHo concept location creates a seamless connection between the brand's physical and digital platforms
New York’s SoHo neighborhood is a quintessential example of inner-city regeneration. Its only constant is its ever-evolving nature. Similar to SoHo, Nike is always in a state of flux, continually adapting to resonate with new and changing audiences. Bearing that in mind, it’s somewhat fitting that on November 11, Nike opened a 55 square-foot tech-infused store right in the heart of SoHo that could potentially be a blueprint for the future of retail and the in-store experience.