A scheduling service called Time4Good helps sought-after people make time for those seeking their council

Scheduling to meet friends is difficult enough in today's fast-paced world. Trying to meet with a prominent business leader is even harder, and many times fairly impossible. Time4Good is a social business that is trying to make these high-stakes meetings possible, if you are lucky. Business leaders can sign up for this platform and people can enter into a lottery to try to catch some face time with them. Leaders need to be approved and registered by this platform to kick off the process.

To enter into a lottery, anyone can purchase a ticket. 90 percent of the ticket's proceeds then go to charity. The participating higher-ups have a say on which charities benefit from lottery ticket sales. After a winner is randomly selected, a meeting can easily be arranged between the two.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in