Children can now enhance playtime by sculpting characters and creating unique worlds for them

Hasbro has announced the Play-Doh Shape to Life Studio, which enables children to sculpt their own creations and create unique magical worlds. The set includes character stampers, action stampers, tools, cutters, cans of Play-Doh and instructions.

Kids can use the stampers, cutters and tools to shape their creation and then bring it to life by scanning it into the Play-Doh Touch app on iPhone or iPad. They can interact with their creation, create new friends that unlock worlds and personalities, and add fun effects.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)