Play-Doh Brings Kids’ Creations To Life In A Virtual World

Play-Doh Brings Kids’ Creations To Life In A Virtual World

Children can now enhance playtime by sculpting characters and creating unique worlds for them

Emma Hutchings
  • 3 november 2016

Hasbro has announced the Play-Doh Shape to Life Studio, which enables children to sculpt their own creations and create unique magical worlds. The set includes character stampers, action stampers, tools, cutters, cans of Play-Doh and instructions.

Kids can use the stampers, cutters and tools to shape their creation and then bring it to life by scanning it into the Play-Doh Touch app on iPhone or iPad. They can interact with their creation, create new friends that unlock worlds and personalities, and add fun effects.

This interactive play experience boasts an immersive virtual Play-Doh world that lets you keep shaping and scanning more creations, encouraging an “intuitive creative flow that seamlessly loops between shaping physically and exploring digitally.”


+arts and crafts
+interactive play
+virtual world

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