Plugin Replaces Banner Ads With Fine Art
BBDO and Bombay Sapphire's new campaign replaces boring advertisements with the work of emerging artists
Ad Agency BBDO and Spirits manufacturer Bombay Sapphire created Artifier, a browser plugin that switches out banner ads with fine art. As a new type of ad blocker, the plugin aims to put focus back on the page content rather than serving as a distracting element on the web. If users do decide to click on a piece, it redirects to a page where visitors can vote for different artworks—highlighting new and emerging artists.
As advertisement CTR is approximately 0.17% (across all advertising formats and placements), advertisers are constantly looking into how to generate more value from online ads. Cleverly, the Bombay Sapphire plugin relinks all banners to content hosted by its site—literally leading all internet banner ads its way.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.