menu

Plugin Replaces Banner Ads With Fine Art

Plugin Replaces Banner Ads With Fine Art
Advertising

BBDO and Bombay Sapphire's new campaign replaces boring advertisements with the work of emerging artists

Johan Friedner
  • 9 november 2016

Ad Agency BBDO and Spirits manufacturer Bombay Sapphire created Artifier, a browser plugin that switches out banner ads with fine art. As a new type of ad blocker, the plugin aims to put focus back on the page content rather than serving as a distracting element on the web. If users do decide to click on a piece, it redirects to a page where visitors can vote for different artworks—highlighting new and emerging artists.

As advertisement CTR is approximately 0.17% (across all advertising formats and placements), advertisers are constantly looking into how to generate more value from online ads. Cleverly, the Bombay Sapphire plugin relinks all banners to content hosted by its site—literally leading all internet banner ads its way.

Artifier

+ad
+ad blocker
+Advertisement
+advertising
+Art
+artifier
+Artist
+arts & culture
+banner
+Bombay Sapphire
+browser
+design & architecture
+emerging artists
+fine art
+plugin

More in advertising

advertising

Roundtable: The Biggest Shifts In Experiential Marketing In 2018 And Beyond

To get some crystal ball predictions for what the future of advertising holds for PSFK’s Advertising Playbook, we turned to a handful of experts

19 October 2017
advertising

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017
No search results found.