Online startup CRACK + CIDER has set up a store that is selling cold-weather essentials that can be purchased for others

As the days get colder and darker, we throw on our heavier, thicker winter getup. However, not all of us are fortunate enough to have a survival kit for these dropping temperatures. Enter online retail startup CRACK + CIDER who set pop-up stores in London and San Francisco that sell cold-weather essentials for the homeless. 

All items can be purchased for the homeless and delivered to shelters where they are then distributed to those living on the streets

After its successful launch last year in London, a second store opened in San Francisco’s Tenderloin district on November 10, a neighborhood renowned for being the epicenter of San Francisco’s homelessness crisis.

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