In Brief

The 60+ page report presents the key steps for building a customer-first organization and driving success in today's retail landscape

For six consecutive years, PSFK has released its Future of Retail report, an exclusive, in-depth analysis of an industry that affects untold consumers, brands and industries globally. Launching today, our 7th edition offers a framework for improving retail by improving your whole organization—because success needs to be everyone’s job. The Future of Retail 2017 report is our most strategic to date because we believe that a fresh approach is critical for survival today. If retailers and brands are to build off of their legacy, adapt to market changes, and thrive, they need to see their shopper strategy as their business strategy and their shareholders as their customers.

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