Rent The Runway Brings Clothing Rental To Department Stores
A partnership with Neiman Marcus is looking to bring more designer clothing options to consumers
Want a taste of runway style without the exuberant price tag? Although most people see renting apartments, cars or men’s tuxedos as the norm, the idea of of renting women’s clothing is a rarity. Enter Rent the Runway, the brainchild of two Harvard MBA graduates. who took the sharing economy by storm six years ago by letting customers rent their closets. In the hopes of capitalizing on the success of the clothing-rental pioneer, Neiman Marcus is putting Rent the Runway shops inside select locations of its upscale department stores.