Restored Russian Department Store Features A Selfie Room
The space has a long mirror wall with indirect lighting for perfectly illuminating faces
Hong Kong-based architecture and design studio Cheungvogl has restored the 110-year-old department store Au Pont Rouge in Saint Petersburg, Russia. They have created an open exhibition retail space around a robotic system. It updates the department store’s mission of influencing the social and urban network of cities and societies, acting as a catalyst for social exchange and redefining the role of consumerism.
Cheungvogl has transformed the historical structure into a public space of social, cultural and economic meaning for the city. The functional and flexible multi-space invites the public to engage in workshops, fashion shows, screenings, lectures, exhibitions, and art performances.