The brands agree that customers should receive exactly the kind of experience they want, but be surprised along the way

The Baccarat Hotel in New York City was the scene of a gathering of two iconic luxury brands. Rolls-Royce and Hennessy paired up for an evening to share perspectives on the Future of Luxury. The connection between manufacturing automobiles and crafting cognac might not be immediately apparent, however, each shares a long history and a persistent dedication to craft.

Maurice Hennessy, Global Brand Ambassador and eighth generation of the Hennessy family was on hand to speak about the history and how cognac appreciation is evolving in the 21st century. The origins of Hennessy date back to 1765 in Cognac, France. Richard Hennessy began making brandies and exporting them back to his native Ireland and England. You might not know that cognac originates from white wine. In 1870 Hennessy X.O became the first cognac classified as “extra old” because it is aged up to 30 years. The tradition of drinking cognac is at room temperature in a tulip glass.

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