Sephora Launches Augmented Reality Makeup Artist
The service allows customers to pick ideal products using a Facebook Messenger chatbot
Makeup retailer Sephora has teamed up with augmented reality technology company ModiFace to develop a virtual “Sephora Visual Artist” that styles shoppers’ makeup without them having to leaving their computer screen.
The application, which operates through Facebook Messenger, allows users to upload a photo of themselves to the virtual “Sephora Visual Artist”chat bot. After directing customers to the most compatible shade of makeup for them, it then suggests products in Sephora’s inventory that they might want to purchase.