James Ontra, CEO of Shufflrr, explains how future presentations will be better at automating content and following the conversation

Presentations are a reality of most modern workplaces. For 26 years, Microsoft PowerPoint has remained the most popular presentation tool in business and, although there have been minor improvements over time, the general concept of how a person creates and presents content has remained the same. However, we are beginning to see new technologies and products that are beginning to institute change in this space.

What’s Wrong with Presentations Today

People (salespeople, marketing people, CEOs, etc.) communicate a consistent brand message in a convincing manner to an audience. That’s the basic gist of a presentation. While that is true, there is a big part of this missing — presentations should be used to invoke action by the audience, e.g., buying a product or service, investing in a company, etc. They fall flat here because, today, presentations force conversation. They are linear, flowing from slide one to 10, in order, and expect audiences to passively follow. If the audience were to ask a relevant but slightly off topic subject, the presenter would respond that they’ll get to that and, ultimately, lose the moment of engagement. This is the dull world of presentations today.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in