Store Brings A Polar Wonderland Brought To Life With Augmented Reality

Store Brings A Polar Wonderland Brought To Life With Augmented Reality

Galeries Lafayette in Paris used a holiday display to shed light on the issue of climate change

Jennifer Passas
  • 14 november 2016

Galeries Lafayette is a high-end French department store with its flagship store on Boulevard Haussmann in the ninth arrondissement of Paris. This holiday season, to boost foot traffic and raise awareness of an environmental cause, the store has set up a display called Amazing Arctic Christmas which tells the story of a family of polar bears venturing away from the North Pole, due to melting ice caps.

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