Kaws painted colorful murals on two side-by-side full courts in Manhattan's Lower East Side

Nike has called on the Brooklyn-based, world-renowned street artist Kaws (whose real name is Brian Donnelly) to redesign basketball courts in New York. This project is part of the sportswear brand's New York Made campaign, which will involve more community collaborations in the city. The campaign demonstrates Nike's roots in NYC and its commitment to the city. New York Made: Stanton Street Courts by Kaws was made possible through a partnership with the New York City Parks and Recreation Department.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in