The Story Behind How LYNK & CO Created A Car Brand From Scratch

The Story Behind How LYNK & CO Created A Car Brand From Scratch
Automotive

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Dave Pinter, PSFK
  • 9 november 2016

Following the reveal of the 01, LYNK & CO’s debut vehicle as an auto brand, PSFK spoke with Andreas Nilsson, Head of LYNK & CO design, about what distinguishes the brand and how it was brought to life starting from a blank sheet of paper.

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