Jo&Joe is a design-driven hostel concept created in response to the rise of the sharing economy

Calling all millennials: Hotel giant ACCORHOTELS is making a concerted effort to lure millennial travelers by launching a new co-living hotel concept in collaboration with Jo&Joe that values sharing, spontaneity and experience.

The part hostel and part experiential hotel concept aims to foster interaction and community living. Bridging the gap between locals and travelers, it features several common areas and weekly activities—concerts yoga classes and DIY workshops—available to both guests and the public.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in