Descente Blanc leverages designs from Schemata Architects to bring life and animation to its clothing display

Removing the stagnant feel of a brick-and-mortar store is a challenge many companies have been working to overcome. Great customer service, regularly shifted merchandise, and an excellent design all help to make things feel more vibrant and fresh, but usually there's a need for something just a little more striking.

Perhaps the most important element of breathing some life into a traditional store is improving the display. The more unique the display, the better. Descente Blanc in Tokyo recently received an incredible display upgrade that make its store feel both more modern and fresh.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in