Uber’s New Initiative Taps Into The Indian Wedding Industry

Uber’s New Initiative Taps Into The Indian Wedding Industry

Uber India has created a way for parties to pre-purchase Uber rides to get them to venues hassle-free

Sara Roncero-Menendez
  • 28 november 2016

Coordinating rides for a wedding can be just another headache in the planning process, but Uber is making it a little less stressful. UberWEDDINGS, a new program launched in India, lets users buy promo codes so that guests can get free rides to the venues. The move is meant to tap into the highly lucrative Indian wedding industry, which brings in $14 billion a year.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.