Uber’s New Initiative Taps Into The Indian Wedding Industry
Uber India has created a way for parties to pre-purchase Uber rides to get them to venues hassle-free
Coordinating rides for a wedding can be just another headache in the planning process, but Uber is making it a little less stressful. UberWEDDINGS, a new program launched in India, lets users buy promo codes so that guests can get free rides to the venues. The move is meant to tap into the highly lucrative Indian wedding industry, which brings in $14 billion a year.
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