In Brief

A video called "Decisions" produced by Diadeo shows the reality of driving while under the influence of alcohol

Multinational alcoholic beverage company Diageo has made use of Virtual Reality (VR) to create a video called “Decisions”. Partnering with brand consulting agency VaynerMedia, the company created the video featuring three groups of people who encounter one another in a tragic drunk driving collision.

By using VR technology, Diageo’s North American Chief Marketing And Innovation Officer James Thompson hopes it will engage with audience members’ emotions. The goal of the video is to warn consumers about the impending holiday season where many may feel the urge to drink and drive.

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