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VR Experience Puts Drunk Driving Into Perspective

VR Experience Puts Drunk Driving Into Perspective
Augmented & Virtual Reality

A video called "Decisions" produced by Diadeo shows the reality of driving while under the influence of alcohol

Zack Palm
  • 30 november 2016

Multinational alcoholic beverage company Diageo has made use of Virtual Reality (VR) to create a video called “Decisions”. Partnering with brand consulting agency VaynerMedia, the company created the video featuring three groups of people who encounter one another in a tragic drunk driving collision.

Diageo_Gives_An_Emotional_Experience_Drunk_Driving.jpg
By using VR technology, Diageo’s North American Chief Marketing And Innovation Officer James Thompson hopes it will engage with audience members’ emotions. The goal of the video is to warn consumers about the impending holiday season where many may feel the urge to drink and drive.

The video focuses on how these three people all enjoy time in their car and the importance of cars in our society outside of transportation uses. The central driving point of the video? That the car is where we go to make decisions.

The video is available on Facebook 360, YouTube 360 and New York Times VR, and the headsets work with Samsung Gear VR, Oculus Rift and Google Daydream. Check it out below:

Diageo

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+vayner media
+Virtual Reality
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