Designer Benjamin Hubert has created a new material for a band that will make its debut with Apple watches

What happens when you marry Velcro and Lego? Designer Benjamin Hubert has put this dynamic duo to the test combining fashion and function with his self-gripping watch strap called Labb.  

Coming in black, navy, olive, red and white, the strap is made from a Swiss product called fluoroelastomer—a soft plastic that is odorless, waterproof, resilient and sensitive to skin. Featuring an alternating grid of raised diamonds and diamond-shaped holes on the strap, the watchband easily snaps together with microscopic-latching texture that stays gripped until you pull it off.

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