Furniture Retailer West Elm Expands Into Hospitality
The company is planning to open boutique hotels in several US markets, including Detroit, Minneapolis, Savannah, Charlotte, and Indianapolis
The mid-sized hotels (100 to 250 rooms) will have price points from $175 to $400+ and seek to occupy a market position of high-end boutique hotels priced as a mid-market player. Initial locations will include Detroit, Minneapolis, Savannah, Charlotte, and Indianapolis, all selected for a shortage of boutique players in those markets. The hotels may be named individually to complement their locations.