PSFK learns about the sport drink manufacturer's hydration tracking system with Head of Innovation and Design Xavi Cortadellas

As  discussed in PSFK Labs' Sports Debrief, fitness technology is becoming hyper-personalized, equipping athletes with a new set of tools capable of reading the minute details of their bodies. However, these data-driven technologies are often far more concerned with how much energy the body is expending, rather than what is being put into it.

Xavi Cortadellas, Head of Innovation and Design at Gatorade, spent the last three years working with elite sports teams, developing a system to track the hydration of athletes and giving them the necessary nutrients to recover.

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