How Gatorade Is Changing The Way Athletes Hydrate

How Gatorade Is Changing The Way Athletes Hydrate
Fitness & Sport

PSFK learns about the sport drink manufacturer's hydration tracking system with Head of Innovation and Design Xavi Cortadellas

Conner Dial, Fashion Editor
  • 3 november 2016

As  discussed in PSFK Labs’ Sports Debrief, fitness technology is becoming hyper-personalized, equipping athletes with a new set of tools capable of reading the minute details of their bodies. However, these data-driven technologies are often far more concerned with how much energy the body is expending, rather than what is being put into it.

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