How CNN Is Building A New Media Strategy

How CNN Is Building A New Media Strategy
Millennials

With the acquisition of vlogger Casey Neistat's company Beme, the media company is looking to take its video journalism in new direction

Ido Lechner, Home Editor
  • 22 december 2016

In an unconventional move for the rather traditional media company, CNN has turned to star YouTube vlogger Casey Neistat in an effort to engage with a millennial audience. Having acquired the entrepreneur’s social media company Beme for a Wall Street Journal-confirmed $25m, CNN and Neistat reached an agreement to abolish the subsidiary in favor of a CNN-branded platform that facilitates discussions surrounding current events, alongside the uploading of ‘timely and topical videos.’

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