Coca-Cola Lets People Record Messages With A Bottle Cap
Surprise your loved ones with a high-tech message in the bottle
With the holiday season around the corner, people all over the world are sending messages to their friends and family. Spanish-based digital agency Gigigo decided to give this old tradition a modern twist by designing a bottle cap for Coca-Cola that lets customers record 30-second voice messages which can then be played by simply twisting the beverage open.
The limited-edition bottles will be available in two stores in Sicily, with some distributed to influencers in Central and Eastern Europe. If those test runs prove successful, a larger scale campaign could potentially start next year.