Welect lets those traveling by public transport watch advertisements in exchange for a train or bus ticket

Düsseldorf, Germany-based startup, Welect connects commuters with advertisers by giving users transit tokens in exchange for watching ads. After downloading the app and watching four 20-second ad spots, users receive a train or bus ticket in the form of a QR code, worth EUR 2.60 and valid for 90 minutes across the city. In addition to ad views, Welect sells anonymized data including age, gender and email address to advertisers.

The platform proved so successful that the tickets for free bus rides 12are drying up within hours each day. The company is planning to expand its services to other cities in Germany and the Netherlands next year.

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