German Commuters Can Now Watch Ads In Exchange For Free Bus Rides
Welect lets those traveling by public transport watch advertisements in exchange for a train or bus ticket
Düsseldorf, Germany-based startup, Welect connects commuters with advertisers by giving users transit tokens in exchange for watching ads. After downloading the app and watching four 20-second ad spots, users receive a train or bus ticket in the form of a QR code, worth EUR 2.60 and valid for 90 minutes across the city. In addition to ad views, Welect sells anonymized data including age, gender and email address to advertisers.
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