Consumer Data Expert: How Knowledge About Your Customers Can Empower Better Retail Decisions
Matthew Field, Co-Founder of MakerSights, shares his insights on incorporating customer feedback into business decisions
The merchandising team at Taylor Stitch, a fast-growing apparel brand based in San Francisco, had a problem. They had a 48-hour window to place the largest fabric buy of their fall season, material for their popular Yosemite shirt line, and they couldn’t reach a consensus about which patterns would drive the most sales. Should they double down on styles that had sold well in the past, or focus investment on newer designs that spoke to the future?