Buzzfeed has turned its popular cooking site into a personalized cooking manual

If any website has truly taken the food industry by storm, it's Buzzfeed‘s food publication Tasty. According to BuzzFeed, 50% of Americans see a Tasty video every month. Due to this incredible popularity, many fans of the site requested Tasty put out a cookbook—and the rest is history! It isn't your average cookbook, though, as it can be customized in more than 100,000 ways!

Since Tasty is personally customized on Facebook, Buzzfeed wanted to ensure a consistent brand experience for Tasty in hard-copy form. However, no publisher wanted to get involved with publishing a custom cookbook.

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