Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets
As part of the series around the PSFK Future of Retail 2017 report, Dallas Lawrence, Chief Communications Officer for global online advertising technology company Rubicon Project, offers insights on how millennial shoppers plan to avoid brick-and-mortar stores altogether this holiday season, opting to do 100% of their shopping online and via mobile devices instead.
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