Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

In our latest trends report, the Future of Retail 2017, PSFK‘s research team provides strategies and insights into the changing retail landscape. One aspect of the report looks at how retailers are restructuring backend operations and redefining the customer narrative to offer more personalized services, catered to fit the shopper’s unique lifestyle.

As we have discussed previously, associates are crucial in building customer relationships that are genuine and meaningful. Because employees are aware of customers’ intimate pain points, they can provide helpful input in strategizing products and systems that work for the shopper. But in order to ensure employees are where they matter most, it’s also important to automate certain tasks through advanced AI systems.

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