Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products
Health

DNA data has the potential to drive brands forward to new levels of unique product personalization

Jennifer Passas
  • 5 december 2016

DNA sequencing just over a decade ago was an extremely expensive proposition costing approximately $3 billion dollars. Today, DNA sequencing, done mostly by San Diego-based company Illumina, has become a critical part of healthcare technology. A new spinoff of Illunina, called Helix, is hoping to democratize genomics to reveal insights into a person’s lifestyle and personality traits that could eventually be used by brands to sell services and products.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.