A moving song written by a father of a cancer patient comes alive in a 3D environment

‘Through The Dark' is a song that was written while artist Dan Smith was supporting his son's fight against leukemia. A compelling piece, R/GA Sydney along with Google Play Music and Hilltop Hoods created an interactive film around this song. The film is unique in the sense that it focuses on childhood cancer but also utilizes digital technology to tell this compelling story.

The film is created strictly from code. The 3D environment and WebGL allow users to navigate the screen themselves, creating a unique experience each time it is viewed. When watching through a phone, viewers can tilt the film in different directions and the film automatically shifts to new angles and perspectives.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in