Branding Expert: Why We’re Seeing The Rise Of The Craft Brand

Branding Expert: Why We’re Seeing The Rise Of The Craft Brand

Ben Zifkin, founder of Hubba, explains how unlike big corporations, craft brands don't have to be omnipresent to be successful

  • 16 december 2016

The age of the goliath brand is over. Now, the Davids are running the show. The commerce landscape has consistently been dominated by giant corporations whose brands became extremely broad and in some ways generic.

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