IKEA Renames Products After Commonly Googled Relationship Problems

IKEA Renames Products After Commonly Googled Relationship Problems

The Swedish furniture giant is renaming some of its most popular wares to to provide comical solutions to social dilemmas

Sara Roncero-Menendez
  • 14 december 2016

Relationships are complicated, and not just the romantic ones. Often we turn to Google for advice on how to deal with our mothers, fathers, siblings, best friends, and even that aunt who won’t stop sending you spam. IKEA has decided to take those concerns and make them into a new line of products. Retail Therapy is a new collection by the Swedish furniture giant that has special names for some of its most popular products, referring to often Googled relationship problems. In a campaign designed by Swedish industry Åkestam Holst, every item of the collection is connected to a particular relationship issue concerning any number of related people and contexts.

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