Agent Provocateur is offering personalization in a feature called 'Ménage à Trois' for couples to speak with an agent and shop over WhatsApp

Messaging apps, such as WhatsApp, Facebook Messenger and WeChat are used by billions of people worldwide every day and are cemented as a regular part of a connected life. Brands have been making attempts recently to devise more sophisticated methods to connect with consumers through these messaging platforms. British lingerie retailer Agent Provocateur (AP), that recently launched their ‘Naughty or Nice' campaign, has debuted a WhatsApp feature called ‘Ménage à Trois' to allow couples to shop with their AP agents.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in