This Jewelry Line Is Leveraging Crowdfunding To Connect With Customers
Elbi, the social sharing application, is working with David Yurman to leverage user generated content to highlight charity work
Tis the season to bring people together—especially over brands and their causes. David Yurman‘s holiday jewelry line has chosen to send microdonations on behalf of the company to one of seven different causes as part of David Yurman’s “The Gift of Love and Light” campaign. The charities were chosen by the social sharing-meets-crowdfunding application that promote charities, called Elbi.