This Jewelry Line Is Leveraging Crowdfunding To Connect With Customers

This Jewelry Line Is Leveraging Crowdfunding To Connect With Customers
Advertising

Elbi, the social sharing application, is working with David Yurman to leverage user generated content to highlight charity work

Zack Palm
  • 22 december 2016

Tis the season to bring people together—especially over brands and their causes. David Yurman‘s holiday jewelry line has chosen to send microdonations on behalf of the company to one of seven different causes as part of David Yurman’s “The Gift of Love and Light”  campaign. The charities were chosen by the social sharing-meets-crowdfunding application that promote charities, called Elbi.

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