KFC Pits Gamers Against Grimers In Facebook Live Event

KFC Pits Gamers Against Grimers In Facebook Live Event
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The fried chicken franchise tries to connect the disconnected with a mash-up of two popular Internet groups

Sara Roncero-Menendez
  • 12 december 2016

There is a marked decline in split-screen gaming, in which people would play games together and have a screen split in two (or more) different POVs. Now, the majority of games are played online, with each player looking at their own screens. KFC is tapping into that loss of community gaming with a Facebook Live event called ‘KFC VS.’

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