Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty
Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention
There are many reports espousing the idea that Brand Loyalty is dead. Of course, this isn’t really news especially to those who actually deal with the impact to business.
According to a recent article published in Forbes, 90% of the leading household goods brands are losing market share on consistently low-growth categories and a Deloitte study shows 73% of consumer packaged goods categories are showing a decline in their status as a must-have, even when on sale.