Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

In today’s retail sphere, every brand is striving to lead the pack in e-commerce and m-commerce solutions, but the reality is that many brands are failing to provide the essence of a true 1:1 experience for their consumers. This focus on commerce is complimented by a huge shift toward messaging applications as more and more consumers are jumping on these platforms versus other apps. Subsequently, this trend is shaping how digital transactions are taking place, creating a different modality for interaction between retailers and consumers.

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