The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing

If there’s anything Pokémon Go proved this year, it’s that augmented reality (AR) can seamlessly layer whole new worlds over our own—provided you have an easy-to-use smartphone app. This Miami Art Week, one artist took this idea several steps further by making her own ‘worlds' out of Miami Beach imagery and then digitally (and physically) layering them over Miami Beach itself. Miami Marbles, PULSE Miami Beach’s hybrid physical/AR art installation by Brooklyn-based digital media artist Anne Spalter, starts with a simple premise.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in