Prynt photos have short video clips embedded inside so you can share more than an instant photo

Founded by former engineers Clément Perrot and David Zhang, San Francisco-based company Prynt creates phone cases that connect physical and digital photos with augmented reality. Having raised $1.5 million on Kickstarter, they recently announced business partnerships with retailers from the likes of Amazon, Best Buy, Target and Urban Outfitters.

Attaching to smartphones with an interchangeable adapter system, upon taking a photo, the app records a short video and stores it in the cloud. This allows friends who use the app to hold their phone over the physical photo and see it come to life through augmented reality, just like the pictures in Harry Potter. Users can also add filters, frames and text to photos in the app and review them before printing.

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