The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

From the creators of the NoPhone — a smartphone shaped piece of plastic designed to curb phone addiction—comes the NoPhone Air, the “phone” that is literally no phone at all.

What started off as a tongue in cheek solution in the spirit of the Pet Rock has evolved into an unabashed practical joke along the lines of Genuine Canned Florida Sunshine.

Conceived by ad men Chris Sheldon and Van Gould of New York agency Barton F. Graf, the NoPhone line of products has been garnering serious business. The original NoPhone raised more than $18,000 on Kickstarter despite a failed pitch on Shark Tank.

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