PSA Fashion Line Shines A Light On Victim Blaming
YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse
All too often in our society, when a woman gets victimized we turn the blame game sword on them, saying they asked for it. Catcalled? Her dress was too short. Raped? She drank too much. Now, YWCA Canada has launched a Wear Blame campaign where troll comments are the names for the different items of clothing, all of which place the blame of sexual assault on women.
Featured in a pop-up shop in Toronto on November 25th, the campaign is meant to bring awareness for the International Day for the Elimination of Violence Against Women. The campaign even rolled out a number of fake commercials using the same kind of language used against rape victims.